Not too long ago I was down in NYC for a little adventure I thought I'd share... a while back I got an e-mail from a lovely little airline, JetBlue requesting some info from me - they told me I'd been nominated to be profiled on their TrueBlue [customer loyalty] website, on the TVs on their planes, and on posters in the airport. I was humbled indeed, and the truth is I never shy away from an opportunity to talk about what I do and why I think it is important. So I was flown down to Chelsea and spent a day being shot and interviewed by British phenom, Alan Mahon. He was great, the folks from the production crew and ad agency were gracious, mellow, and witty - just my style - despite being in a city that I clash with something serious. I felt like I could actually breathe and relax, which is more that can be said about when I used to live there.
So the campaign has finally launched - I've been getting little notes from random people that saw me on the back of their airplane seat just saying hi, or telling me that in a world where it seems like people's relationships are being turned into commodities it is so refreshing to hear someone not talking about table linens, flowers, and silly vintage typewriters. That warms my heart. I don't do this because of the stuff. Lord knows I don't do it for the money. It seems like people are constantly being told by magazines, billboards, and tv commercials that they aren't beautiful enough, thin enough, cool enough, or anything enough. The truth is, you are. I love that about you. You are perfect just like you are.
I do what I do because I honestly feel that the preservation and aid in establishment of family legacy is of the utmost importance. We are who we are because of the people that have come before us and paved the way. We seem to live in this crazy weird society where everything is so focused on youth, staying young, looking young... forget it. Sage and wisdom comes with years and with experience. Be silent while your elders are speaking and otherwise show them deference.
So here are the two videos I'm in. THIS ONE is the intro and I close it out. THIS ONE is the little interview piece that you'll see on the airplanes. Fun times. Thanks to everyone involved - it was an absolute blessing to share some time with you.
Be Joyful. Seek the joy of being alive.
eric
Tweet
that is beyond awesome, eric. i'm flying jetblue this weekend... hopefully will get to see your purdy face.
(07.13.10 @ 12:15 PM)This is so amazing. It's also why we wanted YOU to document our story...and we're part of your collection - YAY! Go Eric!!
(07.13.10 @ 12:24 PM)what a great campaign! glad to see you're well, eric.
(07.13.10 @ 12:28 PM)Wow! Very cool, indeed. Congratulations!
(07.13.10 @ 01:40 PM)It's awesome seeing you in front of the lens instead of behind the lens.
(07.14.10 @ 09:12 AM)JetBlue definitely picked an amazing person to help with their True Blue campaign.
Fun times, indeed. Joy to you.
I love that you are so genuine and so real. I personally falter with that often! But to see you doing things in your own way and being true to you- your thoughtfulness, your passion for capturing the real real... I love it. Congratulations to you! May you have many many more blessings and favor!
(07.15.10 @ 12:25 AM)I got the same goose bumps that I did when you spoke at Inspire Boston. I love this!
(07.19.10 @ 08:16 AM)this is awesome! I'm coordinating one of your upcoming weddings next month (erin + dan) and I'm looking forward to working with you! ~emilie
(07.23.10 @ 11:45 AM)Congratulations!
(07.26.10 @ 08:47 PM)Eric, I was in NYC over the weekend and was riding the subway and saw this JetBlue campaign. I did a double-take when I saw your picture. I grabbed a shot of it with my iPhone in disbelief that I recognized someone in an ad. If you'd like the image I shot, let me know. Very exciting! Congrats on the recognition.
(08.05.10 @ 12:27 PM)